Information technology is advancing from days to days. In order to meet the changing trends in globalization, E-commerce development has boomed in the past few years and it has become more popular nowadays. One of the significant examples is Amazon.com Inc.
Amazon.com Inc. is an American E-commerce company located in Seattle, Washington. It was founded by Jeff Bezos in 1994 and officially launched in 1995. The company began as an online bookstore and it was soon diversified to product lines of music CDs, MP3s, computer software, electronics, furniture, food, toys and etc. And now, it is recognized as one of the most popular online shopping globally.
There are few reasons that contribute to the success of Amazon.com. One of the reasons is that the company offers a wide variety of products, including video, music, electronics, computer software and hardware, furniture and etc. to meet different customers’ needs. The most significant feature of the company is its wide range of books related to a variety of subjects and topics. Besides, Amazon.com allows users to submit reviews to the web page of each product. This has actually helped to improve its customer relationship.
Secondly, Amazon.com offers competitive price to customers by putting great effort to interact with wholesalers and cutting down the operating cost. The company is also providing inexpensive services by allowing customers to conduct quick online searches and comparisons. It makes sure that the products are of the equivalent quality as any other products offered by competitors.
Amazon.com is gaining competitive advantage with its excellent marketing techniques and expertise with respect to the market trends and demands. The company has its fulfillment centers in many large cities to achieve global success. It hires local employees in foreign countries to help them collect the information of the local market and discover potential customers. The company's excellent customer services, such as customers differentiation and personalization do helps in improving customers' loyalty.
Last but not least, Amazon.com provides users friendly interface with convenience and ease of use which help to maintain customers’ loyalty. It provides personalized product recommendations, web advertising and e-mail notices, reliable payment system and interactive support for all the customers. Thus, customers are always informed of the latest news such as the transaction processing system. The company also provides guarantees and adopting return policy.
Online shopping has become a trend in the modern world, Amazon.com Inc. as one of the most popular choices of e-commerce, shall maintain or developing its competitive advantages in order to expand worldwide.
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